As an enthusiastic college graduate, I had no doubts about which industry I wanted to start my professional career in. Growing up during the rise of social media sparked my initial interest in marketing.
During my university classes, I became interested in how media and content influence consumer thinking and behavior. I couldn’t wait to see firsthand the impact different marketing strategies had on brands.
I quickly learned that there are many different paths to a career in marketing. I’m so grateful that this journey led to me being the Marketing Manager for York IE’s Website and Digital He.
My first job in the corporate world was at a direct marketing services company where I learned the ins and outs of direct mail, print, and client services. I then moved to a digital marketing agency and gained valuable experience overseeing media campaigns, branding, websites, and creative initiatives.
The dynamic pace of agency life helped hone my versatility and attention to detail. I learned to always ask myself questions. How can this campaign be improved and what can we learn from its results?
Although my day-to-day responsibilities and focus at each company were completely different, I believe there are many similarities in the basic marketing strategies. Both experiences have deepened my understanding of marketing, strategy and business, forming a solid foundation that I am excited to take on in my current role.
My first few days with the York IE team have far exceeded my expectations. When I walked into the office and met some of the team in person for the first time, we all joked that we were so excited that we moved up ten octave levels. I immediately felt welcomed and was excited that this was the team I would be working with.
As I continue to absorb all the information shared in my first few weeks at a new job, I am continually impressed by the people and mission that drive York IE. Being surrounded by colleagues who are passionate about their work is a very encouraging environment.
I’m excited about the opportunity to contribute to such a successful team and be a trusted resource for our clients.