If you only attend one online event this year…well, it’s clearly not 2021 anymore. 😀 But it’s worth it. You’ll be surprised, if not shocked, by what we’ll share.
On Tuesday, May 7th, Frans Riemersma and I will be hosting our annual #MartechDay celebration. Unveiling the spectacular martech landscape of 2024.We will publish what we have thoroughly researched. Current state of martech report. Hosting her Stackie Awards in 2024. And we interview five lovely sponsored experts about their views on the disruption that’s reshaping marketing.
You’ll be the first to get all these assets (landscapes, reports, complete decks of all Stackies) and can watch the presentation live or on-demand.simply Register for free A private access link will be sent to the inbox of your choice.
Are you skeptical? Ever wonder how big and counterintuitive our revelations can be?
Here are some tips.
First, we don’t have one. two Be amazed by the martech landscape in 2024. Two things happened. So, after all, did not do it Over the past year, we have been wide-eyed in disbelief. One of his was so surprising to us that he had to check the data twice to make sure it wasn’t an error. That wasn’t the case. And no, it’s not about zooming in or out on the map. At least not directly.
There are some very interesting changes to the landscape this year as a result of AI. But that wasn’t surprising. We expected it, and we’re sure you expected it too. However, the empirical data are nevertheless interesting.
Another important, counterintuitive connection to ours comes from a survey of marketing operations and martech professionals about the nature of “configurability” in today’s martech stacks. There are many great discoveries about configuring B2C and B2B stacks, the aggregation platforms that bring them together, and data warehouse integration.
But two findings in particular stopped us in our tracks because they contradict the conventional wisdom about MarTech that CMOs, CFOs, and CIOs have accepted as gospel.
Counterintuitive findings can be a shock to financial institutions.
Another counterintuitive finding will confuse IT.
Both are expected to provoke heated debate. However, when we conducted further research to verify these findings, we found that they hold up under scrutiny.
In our #MartechDay keynote, Fran and I will spend a full hour walking through new landscapes and digging into discoveries from composability research. Next, we interview experts from his five sponsors: GrowthLoop, MoEngage, SAS, Syncari, WordPress VIP, and more on cloud his data campaigns, data automation, data supply chains, AI-powered cross frontiers, and more. Ask for their views on the topic. -Channel Marketing.
We will then conclude the event with the 2024 Stuckies Awards Ceremony, showcasing the five “best” Martech Stack illustrations. (It’s not too late to apply with your own martech stack slides! Submit by April 26th. There’s no entry fee. For each valid entry, UNICEF will receive up to $100. $10,000 will be donated.)
Watch live or on demand.but you have to Please register to get access link. See you soon!