Social media has become an essential part of everyone’s life. We have a readership for almost every startup business.
But how can you reach that audience in the most efficient way?
Entrepreneurs recognize the importance of a presence on social platforms if they want to be part of their customers, but they don’t want to be personally involved. But to stand out and establish yourself as a leader in your industry, you must also rely on the quality of your content. But many people don’t know where to start.
And they understand that before they can regain market share, they will primarily rebuild their reputations from the bottom up and build networks of influence across social networks.
And when you see the amount of work involved and the need to change the way you work, it can seem like a mountain to climb. Can’t blame them. They didn’t choose this path to write a memoir or become editors of a web magazine, but rather to run a business.
They often fail not only due to budget and resource issues, but also due to a lack of skills and understanding of this ecosystem.
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Develop a reasonable and realistic plan of action
There are several tools that can help you plan and organize the process of creating, curating, and publishing content on different platforms. First, you need to develop an accurate and detailed plan of action with your company (or a professional).
- Review the current contents of your archives and determine which archives can be enhanced. New audio and video technology.
- Create a list of new content that you might create through your company’s (or professional’s) activities.
- Hire and train people responsibly for content creation and community management. Hire the right consultants you need to complete your team (or staff).
- Select tools and curate the most appropriate publications depending on your specific campaign objectives.
- Make rational decisions about production and deliverable schedules based on available resources.
Content curation tools like Drumup, Buzzsumo, and Scoop.it allow users to find and archive the best content broadcast across social networks according to themes and keywords.
You can use other applications such as Agorapulse, HootSuite, IFTTT, Triberr, Zapier, and Buffer to effectively plan and organize your publishing schedule. Other applications can later analyze and measure the impact of marketing campaigns on social media.
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my toolbox
I personally use Agorapulse to establish publishing schedules on four major social networks: Facebook, LinkedIn, Instagram, and X/Twitter. More than 500,000 professionals around the world use these channels. By combining applications that suit your current needs as a freelance consultant, you can free up your remaining time to pursue other professional activities.
Early in the morning, we select the best content from our subscriptions (we leave very little content and are focused).
My selections will be communicated directly to Agorapulse and added to my pre-determined publishing schedule for each of my social platforms. Therefore, all the content I select is scheduled to be released at different times and even on different days. It only takes a few hours a week, mostly during breakfast hours, which is most convenient for your personal schedule.
This allows us to continue to provide you with the best content at different times of the day (depending on your audience in different time zones). These applications allow you to program your content while respecting each network’s 5-3-2 rule.
This is an unspoken rule for bloggers, which means that half of all posts sent on social networks must come from external sources. And the other he says three of the five internal information sources must be non-commercial in nature, and the other two are intended to humanize the relationship with customers. .
Choosing the most effective platform can take some time. It is very specific to each business and strategy. Here’s a general cheat sheet to help you with the process.
Be sure to integrate and coordinate your efforts to gradually expand your network everywhere. Set up your social media profiles to link to your other channels.
If that’s not possible, set up a landing page that integrates social media content from many platforms. Linktree is one of the most popular tools To do that.
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Make a schedule for the week ahead
Finding the best time to post on social media networks can take some time. Here’s what I found when sharing my content (note: your experience may vary, but this is a good start!)
- Monday (Blog / Twitter): Recommended dates for marketing content. This is a great day to post blogs and other personal content at the beginning of the week. Twitter has been proven to yield the highest returns for shared content.
- Tuesday (LinkedIn): This is B2B Social Media Marketing Day. For professionals concerned about creating an instant success with their social network presence, LinkedIn will unveil the best platform on Tuesday.Many studies have proven that Tuesday is the best day To send the newsletterSo if you’re interested in email marketing, schedule it on Tuesday.
- Wednesday (Facebook / Blog): For bloggers, Wednesday turns out to be the best day of the week for B2C marketing. Despite all the criticism, Facebook continues to prove to be the most effective platform to reach a large audience. And Wednesday is also a great time to publish your blog.
- Thursday (LinkedIn): Thursday is another day of success for professionals, as it is the day when trends and new technologies are highlighted. This is when technology bloggers come out and reveal their latest discoveries or comment on the week’s news.
- Friday (Twitter/Blog): Friday is diary day. This is also a good day to publish blogs and respond to conversations that happened during the week. It’s a great day for Twitter and microblogging.
When scheduling your content, diversify your time slots, especially if your target audience is worldwide and lives in different time zones.
If you don’t have time to create a schedule of curated content, consider posting news. Sharing newsworthy content regularly is a great way to become a trusted resource in your niche.