The latest Corporate Escapology Podcast is published today (here and here) and
. He is known as The Wine Guy on his TikTok and his Instagram, where he has hundreds of thousands of followers.
Repeat. Hundreds of thousands of followers. Listening to him talk about wine.
In his own words, he has decided to “dedicate the rest of his life to wine.”
But it was after he spent five years on Majestic Wine’s executive training scheme, learning the industry and honing his commercial skills, offering products to bankers at Canary Wharf, Hampton Court Flow Showers and other London events. is.
Majestic was great while I had the autonomy and freedom to run my store the way I wanted, but they have never introduced scripts or sent in mystery shoppers to check compliance. did.
But by that time, Luke wanted to start up on his own. You have to listen to the podcast to hear about how he’s been dealing with the coronavirus, growing his following on TikTok, and the many revenue streams he’s launched to commercialize his brand.
But it got me thinking about what makes Luke different from the thousands of others who worked through Majestic’s management program to stay employed or moved on to other retailers.
Is he somehow different from others?
Yes, it is.
But what he accomplished is not out of reach for any of us.
of course.
Entrepreneurs are not born, they build themselves.
I didn’t always believe this. When I was fresh out of the corporate world and struggling with my first business, Familiarize, I was constantly struggling with an identity crisis as an entrepreneur. I’ve always felt like an entrepreneur, but suddenly living my life as an entrepreneur often made me feel like an imposter, inadequate, and a failure.
I needed some serious coaching to realize that I am my own type of entrepreneur and that I have skills, experience, and know-how that the entrepreneurs I have lifted (Steve, Elon, Mark) don’t have. was.
From new book research corporate escapologyI saw those who successfully quit corporate life doing a broader and deeper audit of their skills, experience, know-how, strengths, and vitality.
These people invest time to truly understand themselves, add value that differentiates them from others, and ensure that their flywheel operates frictionlessly and blinds others to their own excellence. Masu.
Luke knew he was good at building trust with customers, that he could grow business, and that he could get people excited about wine. And, crucially, he knew that he saw the world of wine differently than others, and that this could give him a competitive point of differentiation. It means that he knew. That is the foundation of his business today.
Luke is different, I am different, and whatever you do, you will be too. But the important thing is to understand how you are different and how that difference can create value not only for you but for others.
To be honest, when I was working as an office worker, I couldn’t explain what I was good at. “Marketing” would probably be my one-word answer. And even then, I would have strongly warned you of that since I had no experience with many aspects of marketing.
The work I’ve done to understand myself is the best investment I’ve made since striking out on my own.
It’s been key to building confidence in me, feeling more connected to my work, and forming a healthier outlook on life.
Because when you deeply understand yourself, you’re much more likely to find and pursue what makes you happy.
If you need help understanding the offer beyond yourself and your company, please reply here or DM me to schedule a coaching time. Instagram or linkedin.
Listen to Luke on the Corporate Escapology podcast here and here – Don’t forget to subscribe!