Did you know that digital signage is viewed over 400% more than static signs? With this astronomical number in mind, it makes perfect sense to incorporate it into your marketing and advertising plans . As a small business, you need visibility in your field, and digital signage is an influential marketing and branding tool. So how does it promote your business? Kitcast.tv can help. Here’s how:
Acquire new customers
Digital signage has proven time and time again to be an effective way to attract new customers because it’s eye-catching and appealing. Potential customers are attracted to digital signs over paper or static signs for the following reasons:
- Visual appeal – especially with videos and bright colors.
- Location – Digital signs can direct customers directly to you.
- Interactive – Provide your customers with an experience, not just an ad.
- Timely – Deliver important messages at specific times of the day, not just specific events.
- Enhance word-of-mouth – People will tell others about your digital signage more than a static signage.
- Social Media Integration – Add social media handles to your billboards to drive even more traffic.
engage with customers
Once you’ve attracted potential customers, your goal is to convert them into sales by keeping them engaged with your small business and what it has to offer. Incorporating digital signage is a powerful way to build positive relationships with your customers.
- Target your message – Customize your content based on your audience.
- Interactive – Engage your customers with QR codes, surveys, and touch screens.
- Updates – Real-time updates provide relevance to your customers.
- Education – Provide your customers with important information about your business and its products and services.
- Emotional Connection – Build positive relationships with each client by using stories and images that resonate with them.
- Increased Dwell Time – Not only will you attract more customers, but they will also stay longer.
increase in sales
The goal of small businesses is to increase sales and profits. Research shows that digital signage influences customer purchasing decisions and is an effective tool for achieving these goals. how? Keep reading to find out.
- Stand out at checkout – Digital signs near checkout points encourage last-minute purchases, but can also be used to display sales, promotions, and special offers.
- Journey to purchase – Use digital signage to guide customers through your store. This makes the product more visible and increases impulse purchases.
- Upselling – Use signage to suggest specific products or services, leading to more purchases.
- Build urgency – You can use digital signs to promote limited-time specials and special offers to encourage customers to buy.
- Seasonal Products – Display holiday and seasonal special sales and discounts on your signage.
Get the most out of your marketing budget
Marketing budgets should be used judicially. More investment should be made in methods that are known to produce the desired results. What offers greater benefits at lower cost? You also need to look at longevity and future benefits. Some methods burn slowly, while others burn large but quickly. Digital signage can help in many ways.
- Instant Updates – Easily change signs without having to print or hang them.
- Multiple campaigns – Use digital signs to market different campaigns at once.
- Sustainability – Using digital signs saves money and resources on paper, printing ink, and labor costs.
- Strengthens your brand – Being environmentally responsible can enhance your reputation and create a positive impression of your brand.
Build your brand and image
If you run a small business, it can be difficult to become the most well-known or easily recognizable brand in your field or region. Digital signage brings your brand and image to the forefront when people shop. Make your sign work for you to create that lasting impression.
- Unify your brand – Use signs to bring consistency to colors, logos, branding, and imagery.
- Build an emotional connection – When your images resonate with your customers, you build relationships that create and strengthen brand loyalty.
- Share your story – Give your customers everything about your small business to build credibility and demonstrate shared values.
- Share customer feedback – Digital signage is effective for sharing positive comments from customers.
- Fresh Content – Digital signs make it easy to update information quickly and in a timely manner to keep your customers engaged.
Content delivered in real time
What could make your business more relevant and adaptable to your customers than providing real-time updates on weather effects, new products, fresh sales and discounts, and more? Please use the signature in the following ways:
- Advertising Sales – Holiday Sales, Special Events, etc.
- Flash Sale – Get rid of excess inventory and let your customers know when it’s time.
Leverage your data
Another big advantage of using digital signage is that you can collect data about its usage and make the most of it for your purposes.
- Track engagement – This will tell you what type of signage to stick with and what might not work.
- Adapt – Use tracking data to change and fine-tune your digital signage based on the numbers and statistics you collect.
conclusion
Digital signage can help increase visibility for small businesses. When used strategically across your operations, it increases your customer base and profits.