You can’t stop marketing. But in this economy, you may feel like you can’t afford to continue marketing.
So what do you do?
Many companies are trying to find a compromise by outsourcing some of their functions to outside agencies, consultants, and partners. However, the number of digital agencies in the US has increased by 54% in the past five years, according to Promethean Research. With all these options, how do you know you’re choosing the right partner for you?
We developed the York IE marketing methodology specifically for growing technology companies. We build brand awareness through our drumbeat marketing philosophy and help you develop results-driven go-to-market strategies using cutting-edge practices and technology.
Think of us as a challenger firm, a high-level strategic advisory firm that is more agile than traditional agencies. We are an extension of your team. This means we can offer a wide range of complete marketing programs and deep personalized programs to suit your GTM needs, from website development to content marketing to operational execution.
Clients switch to York IE after experiencing common problems with traditional marketing and public relations agencies: high hourly rates, siled communications, and overly transactional deliverables that miss the big picture. is common. I would know. I’ve worked on the agency side for over 10 years, so I’ve seen it from every angle.
Things change when you feel like a partner, not just a client. can’t believe it? Just ask Michael Collins, Lytica’s Vice President of Marketing. Our team helped Lytica secure media coverage from his Series A announcement, generate an influx of leads from his new e-book, implement his HubSpot to power marketing automation, and more.
“York IE has a diverse workforce that allows us to test specific hypotheses and further strengthen effective strategies,” said Collins. “This range of capabilities allows York IE to act more like a partner than a standard contractor. They provide guidance on campaigns that have been successful. They provide input into our larger content strategy, and they have a wealth of talent to execute those strategies and campaigns.”
We begin all our efforts by understanding our customers’ vision, strategic goals, and immediate needs. We then guide you through every step of a successful marketing program, filling in the gaps and helping you grow.
Here are 7 things that make York IE different from other external marketing options.
1. We understand the pace of growth and busyness of technology companies.
York IE is also a growing technology company, so we are uniquely qualified to help you grow your business.
We are constantly working to grow our brand and bring the same best practices to our clients. We provide insight into what’s working in marketing today and how to grow organically without spending your entire budget on paid advertising or paid media opportunities. Unlike slow-moving large agencies, we understand the speed and pace of startups. The world we live in allows us to deal with tight deadlines and timely pivots.
We aim to feel like a true extension of your team. Two examples are our talented Marketing Directors, Meaghan McGrath and Cassandra Cattabriga. Meghan was a rare recipient of the Auditoria OG sweatshirt, which is only given to founding members of the Auditoria team. Meanwhile, Launchable flew Cass to Japan for her week-long all-hands meeting. Because she fit in perfectly with the team.
2. Provide marketing strategy and execution.
You’re looking for more than just marketing help. It requires expertise that takes into account the broader goals of the business. York IE lets you see the bigger picture.
That means combining both strategies and execution. Many agencies provide detailed plans and strategies without actually helping the client execute that strategy. A plan is great, but without a team to act on it, how will you get results?
Large agencies tend to operate in silos. For example, if you are working with a PR firm, they will: only Focus on writing press releases and pitching to the media. They cover the key elements of external communications, but are they measuring the impact back to the business? Do they work with other aspects of the marketing team to ensure one message gets shared? Are you trying to make it happen?
York IE gives you access to the resources you need for every aspect of growth marketing, including content, distribution, and measurement, in an all-in-one service.
We not only help you define your strategy, but we also handle the day-to-day aspects of actually implementing that strategy. Whether your goal is to increase website traffic, increase social engagement, optimize your content, or solidify your CRM, we have the people and technology to help you achieve it.
3. We don’t charge expensive hourly fees.
Most marketing agencies bill their clients by the hour. This often creates a more transactional, task-oriented relationship.
You could use up all your billable hours by the 15th of the month and be high and dry for the rest of the month. Or maybe you’re caught up in a certain range of conversations and wonder how much your bill will be.
York IE takes the guesswork out of budgeting by providing customers with fixed monthly costs. We typically stick to the scope of our deliverables, but also maintain the flexibility to support you wherever you need us.
Do you have a big release coming up this month that requires PR? We’ll cover all aspects of your launch, not just press releases.
Why not gain a social following ahead of a big conference and think outside the box? That’s in our wheelhouse too. We love wild marketing. Our team is here to support your goals, rather than spending hours hitting quotas and moving on to the next task.
4. We adapt to the evolving needs of your business.
You can also expand the entire program over time by: Grow with your business. Unlike traditional companies, we don’t repeat the wash every month. We want to build the foundation with you, grow you to the next step, and always challenge you to rise to the next level.
We want to make sure they’re actually working on moving the business forward. We always focus on increasing the revenue of your business efficiently.
Our team can help you:
- Implement a system to track outbound and top-of-funnel activity.
- Create engaging messages and content that attract buyers.
- Distribute that content through owned, earned, and paid channels.and
- Create dashboards to measure the effectiveness of your efforts and continuously improve performance.
And for early-stage clients, we help them get their message across and meet their ideal customers on the spot.
5. We provide expertise for website projects.
Websites are critical to GTM functionality. It’s often the first impression you make to prospects, investors, and partners. Your website is your opportunity to tell your story: who you are, how you can help your customers, and why you’re the best choice.
York IE provides comprehensive website services. We can help you with everything from writing your website copy to developing your site’s backend. Once you’ve established the basic messaging for your website, we’ll help you build a marketing strategy to drive your audience to your site.
It is difficult to find this level of strategic and practical guidance across subject areas anywhere else in the market.
6. We value automation and data-driven decision-making.
Marketing is both an art and a science. We strive to balance both for our clients.
Our team members offer expertise in everything from storytelling to SEO to CRM management. We complement this experience with proprietary data and automation technology that helps you gain better insight into your market and competitors.
It all comes down to efficiency. We want to spend more time on the most valuable strategic elements of our programs. That’s why we use our proprietary AI tools to automate simple marketing tasks so you can spend your time on the finer points of the strategies we develop together.
7. Provide additional resources to help you grow your business.
York IE is more than just a marketing agency. We are an advisory and venture capital firm. We provide product, GTM, and financial advisory services as a service.
We can look at things holistically and tap into these other resources for advice or to help you redirect your energy toward other goals. Whether you’re using our services across multiple departments or simply need guidance from an expert in another field, we’re here to support you.
Your marketing goals will evolve as your business changes. Find a partner to scale with. People who are not afraid of challenges and can respond flexibly to changing needs.
Do you think working with York IE is better than signing up with a traditional agency? Set up a chat with our team today to find out how we can help you scale your business efficiently. Learn how you can help.