You can use one of these as a template, so it’s a good way to understand how users engage with your content in the first place. However, they do not necessarily reflect the opinions of users. So tools like his Hotjar with proper heat mapping capabilities can be used to understand where users spend most of their time.
In addition, tools such as Google Analytics 4 allow you to set an event when a user scrolls. This not only ensures that the user doesn’t bounce after reading the first few lines of content, but also means that the F-pattern is where he is building content that makes scrolling easier for Layer Cake users, not just users. I mean, is it?
This not only shows you what’s really, really good, what’s best to take to your boss to demonstrate success, but also where you need to improve further, and that’s where content optimization comes in. To do. that. It is by no means one-size-fits-all.
But the best way to do that is to optimize, and you might want to compare last month’s user engagement data to a month’s worth of optimized data. And if the next month is better, great. If it doesn’t, it’s not too bad, because you just go back and reoptimize. Perhaps the way users consume content has changed over the past few months. Maybe you have a competitor that focuses on short-form video content. So we want to use that to encourage our social team to participate in content ideation. It can go on and on.
But using something like Hotjar or GA4 provides all the opportunities to understand and improve how users are engaging with your content, not just in positive ways, but also in negative ways. important for. I think that’s about all I have.
If its helpful then im happy. If you’d like to continue this conversation, chat with me about content design. Follow me on Twitter at @chloeivyroseseo or on LinkedIn. I hope this helps. Thanks guys. good bye.