It can be frustrating to create great content and then feel like you’re shouting into the void. Investing all my blood, sweat, and tears just to hear the crickets is not the dream I had in mind when I started my blog business. This week’s newsletter is about getting your publication the attention it deserves through word-of-mouth marketing, using best promotion practices, and distributing your content properly. Alright, let’s go!
In this week’s issue📨
- The power of word of mouth marketing
- 12 ways to spread your publication
- Choosing the right sales channel
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spread the word
Word of mouth marketing is when your followers tell their friends and family about their positive experiences with your publication. Their trust in your content will keep them coming back, will give them the confidence to talk to you with the most important people in their lives, and will help them connect with your traffic in a perfect win-win scenario. Increase your revenue organically.
Zsuzsanna Ban, Loyalty Specialist AntaboHere’s why word-of-mouth marketing is the most powerful promotional tool for publications.
what you need
- credibility That’s what our customers value above all else. If your content and overall aura isn’t authentic, or if you betray their trust, more than half of them will never connect with you again. Make them appreciate it as much as possible by being open to feedback and applying it wholeheartedly to create change.
- high quality content We offer something unique and fun to our readers while making their lives easier and their work more efficient. Authentic content allows you to genuinely promote your publication. If they can find your content everywhere, they will go elsewhere without a second thought.
- engagement On a human level, it can have a timeless impact on both members and work. Replying to your followers, building a community with a comment section, listening to their opinions and inviting them to the publishing process will keep your followers loyal.
Why reviews are important
- Community building It’s much more cost-effective than targeted advertising, but most people don’t respond well to it anyway. By treating your readers like real people and giving them the content they want, organically generating positive reviews will encourage them to do more promotional work for you.
- valuable insight Your followers can keep in touch with you naturally about their friends and family (potential customers). They know their tastes, interests, hobbies and problems. They take all this into consideration when endorsing your work without you doing any research.
- trust and loyalty It spikes when your publication is recommended by a loved one. Then, if you provide a great experience or valuable content, new members will quickly become advocates and start the word-of-mouth process all over again. growth!
organic vs amplified
- organic Word of mouth marketing is about making your customers so happy that they can’t help but share their positive experience with those around them. They happily leave reviews without any encouragement and actively participate in the publication’s community.
- amplified Word-of-mouth marketing encourages readers to share their experiences through referral and affiliate programs. You can offer rewards like membership discounts or giveaways for reviews, but remember that free content never replaces great content.
- what works for you It’s based on your publishing goals and what you want the overall feel to be. Organic word-of-mouth marketing works for everyone (especially small blogs). Enhanced word-of-mouth marketing is most effective for older publications with greater financial responsibility.
At the end of the day, customers are guided by their emotions, curiosity, past experiences, and thorough research. Sharing positive experiences comes naturally to people. You can feel like you’re helping your friends by sharing your recommendations. That’s what word of mouth marketing is all about… – Zsuzsanna Ban
Interesting stories and ideas đź“š
Due to public demand
If great content is sitting in the woods and no one is around to read it, will it have an impact? Hmm, no. Creating valuable content is the most important step to a successful blogging career, but if you’re not promoting it properly, your work won’t stand a chance. To have a steady stream of income, you first need a steady stream of visitors. If you don’t, you’ll give up before you even start.
Ryan Robinson shares 12 ways to promote your publication and ensure you get the site traffic you want.
Optimize #1 SEO Make sure Google ranks high in your blog’s niche. This remains the most tangible source of sustained high traffic.
#2 Research your competitors To find out what I can offer my readers that I can’t offer others. Providing a unique perspective produces better results.
Promote to #3 your target audience By learning who they are, discovering their interests, and creating solutions to their problems.
#4 Increase your social media presence By focusing your energy on just a few platforms, you can narrow your focus to your target audience.
#5 Email Marketing It’s a reliable and quick promotional strategy, even if you’re starting with a small email list.
#6 Guest blog is a great way to network, promote your blog, and drive traffic to your business from day one.
#7 Make content easier to shareunderstand and digest Encourage your followers to spread the word about your work.
#8 analysis To find out what’s working and what’s not. This reveals what your readers are responding to and provides valuable insight.
#9 Interact with your audience Easily connect your readers by providing a comments section or starting a Discord.
#10 Leverage existing content To promote new work by regularly linking to other posts. This increases engagement and improves SEO.
#11 Network within your field of expertise Connect with the most influential publishers and creators and get even more exposure for your publication.
#12 Use the right resources Automate much of the work, like Ahrefs’ free SEO tools. Set it and forget it (in a sense).
channel surfing
All publishers need to ask themselves two questions: “What to write and how people will find it.” Content distribution is about sharing your content in a way that gets your work noticed, increases engagement, and increases conversions. By marketing yourself in a way that resonates with you and setting up distribution channels to focus on, you can take your blogging business to new heights.
Let’s take a look at what distributing content means, why it’s important for your publication, and how to get started.
‣ Content distribution can be divided into three channels. “Owned channels” are when you share your content on your social accounts or send your newsletter by email to your subscribers, “earned channels” are when others promote your content, “paid channels” ” includes other channels. Expensive promotional methods such as paid advertising and sponsored content.
‣ Coordinate audience and content promotions By knowing where your users are, what problems they are trying to solve, and what kind of content they crave. Starting with who can benefit most from your work will tell you where your audience is and help you decide which distribution channels to use. Target audience + appropriate promotional channels = increased engagement.
‣ Decide what content to distribute We can help you choose the best promotional strategy for your brand. Assess the style of your content, such as long-form blog posts, research studies, and news articles, and then analyze which mediums you enjoy working with, such as the written word, videos, or podcasts. This ensures that the right content goes through the best distribution channels.
‣ Recognize channels you already have access to To make use of my strengths. If your website has a lot of organic traffic, double down on SEO. If you have a strong network, collaborate with other publishers. If you have a good source of income, buy ads. If you have a lot of followers on social media, use it. Always rely on your strengths to determine short-term and long-term success.
‣ Find your brand’s tone That way, you can always tell the truth about yourself and your work when promoting your publications. Your marketing message should always be consistent, even when using different types of distribution channels. Always remember that it’s not what you say that matters, but how you say it. Make a plan for how you will express your soul.
‣ Track promotion performance See how your efforts are paying off. Depending on how you distribute your content, you can use different tools to track the success of your content. You can use web analytics to track your traffic, email analytics to see newsletter open and click rates, and conversions for paid ads and sponsorships. Having hard data can help you decide if you’re on the right track.
Curator’s Recommendations ✍️
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